Tiny camera.Big character.
An 80 g photo and video camera with retro looks from the 70s to the 2000s, 6 interchangeable lenses and an app that does the rest.
Early-bird pricing for subscribers only. One email at launch.
An 80 g photo and video camera with retro looks from the 70s to the 2000s, 6 interchangeable lenses and an app that does the rest.
Early-bird pricing for subscribers only. One email at launch.
Pocket and keychain friendly.
Retro, but modern
70s to 2000s looks, flip screen and app.
Shot on LIT
Real over perfect
6 lenses
Swap lenses for any shot.
Control with the LIT App
Preview, shoot, edit and share from your phone.
Connected to LIT · 24 new photos
Ready for anything
Tripod mounts and extra battery.
4.5
h
video, max target
1,500
mAh
with add-on battery
2
mounts
vertical + horizontal
VIP list · 39 days left
Up to 55% off at launch. VIP list only.
No spam
One email at launch
Unsubscribe anytime
Features
70s to 2000s looks, applied as you shoot.
From fisheye to macro. Swap for a new look.
Flip it for selfies and low angles.
Preview, shoot, edit and share from your phone.
500 mAh built in, plus a 1,000 mAh add-on.
Keychain friendly, so it actually comes with you.
Features
70s to 2000s looks, applied as you shoot.
Retro era styles
Looks inspired by four decades, built in and applied while you shoot photo or video.
Sun-faded
Looks inspired by four decades, built in and applied while you shoot photo or video.
VIP list · 39 days left
Up to 55% off at launch. VIP list only.
No spam
One email at launch
Unsubscribe anytime
Rotating display
For selfies, low-angle shots and creative framing.
Two tripod mounts
Mount it either way, battery on or off.
Spin the lens dial
ND Filter
Blur the motion, keep the light.
Turn it on
One button. Ready in seconds.
Photo or video
Pick a mode with a click.
Pick a look
70s, 80s, 90s or 2000s.
Frame and shoot
Flip the screen if you need to.
Made for
Family, friends, dates, travel, road trips, pets, selfies, outfits, cafés, city nights, concerts, festivals, beaches, sports, reels and random Tuesdays.
LIT mobile app
Live preview
See the shot on your phone first.
Remote shooting
Group shots and self-content, solved.
Edit
Touch up photos and videos in the app.
Transfer + cloud
Move files to your phone, save to the cloud.
VIP list · 39 days left
Up to 55% off at launch. VIP list only.
No spam
One email at launch
Unsubscribe anytime
500 mAh built in
+ 1,000 mAh attachable
~900
photos
3–4.5 h
continuous video
1,500mAh
total capacity
Target figures. USB-C charging, camera 20 min, add-on battery ~25–30 min.
Add-on attached
1,000 mAh add-on
USB-C · ~15 min
Made for every kind of day
Choose your mood accessory.
Mojito
LIT Cam
Mojito
Fresh, zesty, and loud.
VIP list · 39 days left
Up to 55% off at launch. VIP list only.
No spam
One email at launch
Unsubscribe anytime
In the box
Camera and cable included. Extras are optional add-ons.
LIT next to what you'd otherwise carry: your phone, a keychain cam or a compact camera.
Fits on a keychain
Retro era looks built in
Interchangeable lenses
Rotating display
App preview + remote shutter
Expandable battery
Vertical + horizontal mount
Priced for everyday
LIT
YesYes6 lensesYesYesYesYesYesSmartphone
No
SomeNoNoNoNoNoNoKeychain cam
YesSomeNoNoNoNoNoYesCompact digital
NoNoSomeSomeSomeNoSomeNoThe specs.
All 80 grams of them.
lighter than most keychains
Capture
Photo + video
One tiny device
Eras
4 eras
70s · 80s · 90s · 2000s
Lenses
Up to 6
Interchangeable mount
Display
Rotating
Selfies, low angles
Storage
Up to 128 GB
Dimensions
66mm x 28mm
Thickness without lens: 24mm
Yes. LIT captures photos and videos in one tiny device, with the same retro era styles for both.
The built-in 500 mAh battery gets you up to ~900 photos or 3–4.5 hours of continuous video. Snap on the 1,000 mAh add-on battery for up to 1,500 mAh total and even longer sessions.
Pair LIT with the app on iOS or Android for live preview and remote shooting, then transfer, edit and save your shots straight to the cloud.
LIT ships with 6 interchangeable lenses — ND filter, 140° wide angle, star filter, 205° fisheye, 25X macro and CPL — so you can swap looks and filters for photo or video in seconds.
Over USB-C. The camera itself charges in about 20 minutes, and the add-on battery tops up in roughly 25–30 minutes.
Not at all. LIT is built to be point-and-shoot simple, with retro looks from the 70s, 80s, 90s and 2000s baked right in — no settings to figure out.
LIT comes in five shades: Spritz, Mojito, Brandy, Latte and Lagoon. All with the same 6 lenses and app. Pick your mood accessory and swap your look anytime.
